So here I am on my rebranding journey and I have reached my first bump in the road. A while ago when I looked into changing my name I checked Facebook and was confident that I could keep my page and just change the name. Well it turns out Facebook isn’t happy for me to do this so I now find myself having to set up a whole new page! I wasn’t even given a reason for the refusal, but a couple of theories that have been suggested are that I have more than 200 likes or that my new name differs too much from the original. Lillycraft has 700 likes so I had quite a good following and was really worried at first at losing that but after thinking about it I’ve decided to see it as a positive step and a clean slate. My next challenge after rebranding will be marketing myself so building a new Facebook following will fit in nicely with that.
I have successfully changed my name on my other social media accounts and also my Etsy shop so they are now offline and just waiting for me to relaunch. I had planned on this being at the start of April to coincide with the new tax year but decided to postpone until the start of May as I’m not quite there yet. There are so many areas that need to be considered when you are building a brand and/or rebranding. Here are some of the things you need to look at:
Email addresses, all social media accounts – this includes banners and profile pics, informing the tax office, packaging, website, selling platforms, photography, marketing products – leaflets, business cards, product brochures etc.
It can be a little overwhelming at first but if you take one area at a time and work through each thing that needs changed it makes it easier. It also takes money to build a brand and how much you choose to spend really depends on how much of the work you want to do yourself. It also depends on the quality of the things you pay for such as packaging, you really do need to shop around and you may need to compromise on certain things when you are just starting out. This has also been a bump for me as I desperately wanted packaging to match my new brand colours exactly but unfortunately this is out of my budget for the moment. I have found a great company that will print personalised boxes for me in the basic colours that I want, just not an exact match. And, as I’m on a tight budget I haven’t been able to order these yet but hopefully I will have them in time for my launch.
Here’s hoping the road if flat and straight for a while and it wont be long before I can announce my launch and show you some of my work.
Bye for now ?